Dedicated to ethical training
Harnessing the latest evidence-based behaviour modification techniques to help your cherished compaw-nion!


With skill and expertise, training not only enhances a pet's quality of life but also safeguards the relationships between people and animals.
Training goes beyond simply teaching animals cute tricks. It is an essential aspect of animal care, equipping them with the necessary skills to thrive in our world.
How We ContributeOur Behaviour & Training Services
we offer a range of private training and adventure walk & train services
Join us for exciting half-day stimulating, fruitful excursions to explore far-flung places on our Sunny Island! Our Walk & Train service is conducted by certified dog trainers, where we teach your pup new skills outdoors in a fun and engaging way.
Certified, educated and trusted professionals in animal behaviour and welfare, with more than a collective 15 years experience working with animals.

MSc in Applied Animal Behaviour & Animal Welfare (University of Edinburgh), Certified Shelter Dog Behaviour Consultant (IAABC), Certified Separation Anxiety Trainer (CSAT), Certified Professional Dog Trainer – Skills Assessed (CPDT-KSA), Certified Fear Free Professional Trainer, AVS Accredited Certified Dog Trainer (AVS-ACDT)

BA. in Psychology, Accredited Dog Trainer (IAABC), Certified Professional Dog Trainer – Knowledge Assessed (CPDT-KA), Certified Fear Free Professional Trainer, Certified Professional Canine Fitness Trainer (CPCFT), AVS Accredited Certified Dog Trainer (AVS-ACDT)
EXCELLENT Based on 30 reviews irene lum2025-04-06Trustindex verifies that the original source of the review is Google. Recommended ctr to have yr furkids here for daycare and training sessions Sherralin Quek2025-02-28Trustindex verifies that the original source of the review is Google. Finished 4 pet coaching sessions with Qiai and it was a great experience :) Qiai was very professional and helped my senior dog get used to the nail grinder, muzzle, and strangers entering the home. It solved a lot of behavioural issues that were weighing heavily on my mind! Florence Sook Ching Lee2025-02-27Trustindex verifies that the original source of the review is Google. Am grateful to Qiai for helping me manage my dog's "fear aggression". Jack Russells are not an easy breed & they can go rogue if their issues are not properly addressed. Am glad Qiai was able to identify my dog's problem clearly. Most of all, she was very patient, calm, non-judgmental, and the exercises she recommended were practical, user-friendly & effective. In executing them, I have also become a better leader for my dog & am able to support her, help her more effectively too. Thank you for understanding Ruby & helping her find solutions for herself. I am glad you were a part of her "growing up" journey. Yen Ceen Teh2025-02-14Trustindex verifies that the original source of the review is Google. Services engaged: Ruff Rovers, Animal Training Centre Day Training We first engaged Pet Coach for Ruff Rovers as I was pretty intrigued that there’s an almost individualised dog outing (ratio of 1 handler to at most 2 dogs!! and most of the time it was just Bouffie herself!) instead of a pack! Webster enquired thoroughly on Bouffie’s personalities, behaviours that we want to work on and made a trip specifically to meet her in order for a more accurate assessment. Bouffie was at an age that she started to be selective with people and handlers, so it was always an ordeal during pickups but Webster had always allowed Bouffie the space she needed with his understanding of dog’s language. Once she’s brought out there in the wild, she is her happy self given opportunities to explore new grounds and tonnes of sniffing. What a way to fulfil her other than her usual walking routines due to our busy schedules. I was very assured with Webster’s handling skills, understanding of dogs’ needs and training philosophies. He also managed to build engagement with Bouffie which I knew was a challenge to do with her as environment had always been a “high value treat” for her. When ATC opened, I was glad as there is now another avenue for Bouffie. Bouffie had a weekly daycare routine where she could learn social skills through play with other dogs in a regulated space. However, I observed that she has outgrown her social butterfly era and that she preferred having a choice to retreat to her introvert corner and have her own space when she’s had enough. That was also when ATC opened and one of the biggest draw for me was that it only takes up to maximum 10 dogs in a regulated space! Not only that, since she doesn’t need as much social fulfilment anymore, I was wondering what could be other ways of fulfilling her and dog fitness being the unique selling point that ATC has got me sold. I can now work her brain and physical fitness more based on the fitness activities that are planned out for the dogs. I know that Bouffie is also a very low work drive dog 😂, so to be fair I don’t have much expectation of her excelling but rather more of us experimenting if this could be something that she may enjoy and fulfil her. Turns out she seems to be pretty engaged and enjoys her time there. It came as a surprise to me too that there is a pretty structured training regime that is aimed to help dogs strengthen their self-regulation skills while at the same time challenge them too, at their own pace that is. We’ve been to other training facilities with similar activities planned out (other than fitness) but Bouffie’s demeanour upon returning home is largely different, she’s not shut down nor overly tired. She can be tired after school sure, but she’s fulfilled and that results in a well-regulated and emotionally-balanced dog. I do strongly believe that the huge difference lies in the ways of handling as well as understanding what the dogs need and trying to fulfil them. I can see how the ATC programme will be a mainstay in Bouffie’s journey. And when we have neighbours or friends enquire about dog training, Pet Coach is one of the very few that I’d recommend! Deborah Tay2025-01-19Trustindex verifies that the original source of the review is Google. We have engaged Petcoach (Qiai) to help with our dog's behavioural issues. Qiai was professional and able to cater training solutions to suit all of our needs. We really liked that positive reinforcement is applied in trainings and Qiai is always very encouraging during the whole process. Will definitely recommend Petcoach / Qiai! Anisa Suhaila Ab Razak2025-01-15Trustindex verifies that the original source of the review is Google. Great online service - would highly recommend! I'm currently based in the UK but grew up in Singapore, and recently bought a puppy in the UK - a female White Swiss Shepherd who is recently showing some guarding instincts amongst other things. ATC was very flexible and could accommodate to when I was available, and Qiai was very thorough in asking questions regarding to Luna (my pup!). I felt that the consultation was very useful - I feel like I got to understand Luna more just in that one hour, and was given a few tips and advice to work with Luna. Qiai's explanations online regarding Luna's behaviour as well as management plan to rectify the behaviour was very clear! She even watched me practise a few skills with Luna on zoom. I was very pleased and am excited to work with Luna and put it into practise :) Mabel Zhang2024-12-29Trustindex verifies that the original source of the review is Google. Thank you so much to Qiai from Pet Coach! Really appreciate her help and support in this one month for our dog's separation anxiety training. We had a lot of hesitation before deciding to engage help as we thought that our dog's issue was something that could not be corrected and we were also afraid of being not understood as it really doesn't seem like other dog owners around us face the same issues to this level of severity. Qiai showed empathy to the situation we faced and was very encouraging. We appreciated the explanation of the issue our dog is facing through the first assessment meeting, the recommendation given for our dog to see a veterinary behaviourist, and the very structured training process we went through afterwards on Zoom to help our dog be desensitised to our departures with Qiai helping us make sense of our dog's reactions. Our dog has seen positive improvements with the aid of both the medication and trainings. Our dog's issue is still a work in progress, but we feel fortunate to have met a professional like Qiai and learnt a little about how we can help our dog moving forward :) Dayla2024-12-14Trustindex verifies that the original source of the review is Google. Koji and I attended Puppy Holistic Development Course from July to September by Coach Webster. Webster taught me and Koji commands, like "sit","drop it" and "stay", crate training and also home-alone training. His advice was concentrated on observing Koji's temperament and personality. e.g. teaching me to let Koji have the freedom to run away from uncomfortable situations and bringing Koji to pet cafes near opening hours (for him to get used to surroundings). This, after observing that Koji was more timid and smaller in size than other pups. Before enrolling, I will suggest to pet owners to be prepared to allocate time practicing the skills consistently and allow Webster to diagnose or correct their errors. I find Webster giving me keen and authentic advice based on his observation and assessment. Correcting me when necessary. And this's what is probably most valuable to me. which also cannot be found on social media alone. Definitely recommended! I will recommend Webster to first time pet owners who are aligned with rewards based learning and want to raise their pups according to their pups' character. I am still learning how to care for Koji according to his temperament and I know this is smoother because of Webster's teachings. Lim Yi Wan2024-12-06Trustindex verifies that the original source of the review is Google. I was desperately looking for a trainer who could help with my six-month-old’s issue of staying home calmly. Then, a trainer told me I should try Qiai from PetCoach. That was the first time I’d heard of PetCoach, and I was immediately impressed by the reels they made with tips for dog owners. After working with Qiai for a few sessions, we realized that my puppy’s threshold was really low, and she referred me to a vet. At the vet, it was confirmed that my puppy has separation anxiety. Now, three months into medication and self-practice with Qiai’s guidance, we’re slowly seeing improvements in my puppy. Coincidentally, when I was looking for day training for my puppy, Webster and Qiai opened ATC. I’m really glad my puppy is able to work with the knowledgeable folks at ATC, improving her fitness, body awareness, and ability to settle down, even with distractions. Webster is really helpful and generous in sharing his advice and experiences whenever I have question. What I love the most about ATC is they emphasize the importance of rest/nap for the dogs because 休息是為了走更長遠的路 has always been my life philosophy. If I were to conclude of why i highly recommend ATC in a sentence, I would say, “At ATC, it’s not just the dogs who make new friends and learn new things—owners do too!” Jayne Kang2024-12-04Trustindex verifies that the original source of the review is Google. Our pup was quite a handful at 12 weeks old and we knew we needed a trainer to work with us. Before we came across Pet Coach, we worked with one other trainer whom we couldn’t really resonate the training theories/methods with. Webster’s methods were effective and easy to implement at home, making the process stress free for us and our dog. We also appreciated his honesty and ethical approach. Initially, we planned to purchase a package of six sessions, but after assessing our pup’s progress, he recommended just three sessions, saving us both time and money. It’s rare to find someone so professional and transparent in this field. We highly recommend their services to anyone looking for quality training with integrity!

Looking to upskill your employees in animal behaviour and training? We have successfully trained pet industry professionals such as daycare / boarding / pet shop staff, veterinarians and tertiary students (e.g. polytechnics / universities).
Contact us for a bespoke programme that will benefit your business and clients!