Puppy Holistic Development (pHD) Programme
Raise a Confident, Well-Behaved Companion!
Set your puppy up for lifelong success with our comprehensive Puppy Holistic Development programme. Designed specifically for puppies in their critical early development stage, this foundation course focuses on helping you raise a confident, well-adjusted pup while avoiding common pitfalls and preventing future behaviour problems in adulthood.
What sets this programme apart is our focus on empowering owners – not just training puppies. You’ll learn effective, evidence-based training techniques utilising the latest methods in rewards-based training, giving you the tools to continue teaching your dog well beyond the course. We harness the power of patterns to teach skills efficiently, and we pay extra attention towards honing your training, communication and observational skills during the programme!
Throughout the course, we will focus on:
- Safe, structured socialisation: Helping your puppy build positive associations with people, dogs, sounds, textures, objects, and environments during this critical developmental window.
- Rewards-based training: Teaching you the “how” and “why” so you can confidently train new behaviours on your own.
- Tips to resolve common puppy challenges: Including toilet training, play biting, chewing, and handling sensitivity.
- Relationship-building with your new puppy: Building trust, communication, and engagement that lasts a lifetime.
Trainer Information
Our certified dog trainers have extensive experience working with puppies and positive reinforcement methods. They are dedicated to creating supportive and engaging learning environment for both you and your puppy.
To learn more about our instructors and our training approach, please visit our About Us page.
An energetic environment where dogs learn skills together, building confidence and well-rounded obedience. Max 5 dogs, with a lead trainer and assistant in every session.
Personalised attention tailored to your dog’s specific needs. Fosters a deeper bond and customised strategies for lasting behaviour improvements, in your dog’s own environment.
Puppy Holistic Development (PhD) Programme
Group Class: $750
6 weekly Classes, 1 hr per session @ Animal Training Centre (ATC), 1D Figaro Street, S458322
*Please note that group class is suitable for puppies between 3 – 7 months only. Instructor: Qiai, MSc, CPDT-KSA, CSB-D, AVS-accredited
Assistant Instructor: Shafik, ADT
Upcoming Class Schedule
Week 1: 4 Jul 2026 (Sat), 1:30pm – 2:45pm
Week 2: 11 Jul 2026 (Sat), 1:30pm – 2:30pm
Week 3: 18 Jul 2026 (Sat), 1:30pm – 2:30pm
Week 4: 25 Jul 2026 (Sat), 1:30pm – 2:30pm
Week 5: 1 Aug 2026 (Sat), 1:30pm – 2:30pm (next saturday is skipped due to National Day Holiday)
Week 6: 15 Aug 2026 (Sat), 1:30pm – 2:30pm
Week 1: 5 Sep 2026 (Sat), 1:30pm – 2:45pm
Week 2: 12 Sep 2026 (Sat), 1:30pm – 2:30pm
Week 3: 19 Sep 2026 (Sat), 1:30pm – 2:30pm
Week 4: 26 Sep 2026 (Sat), 1:30pm – 2:30pm
Week 5: 3 Oct 2026 (Sat), 1:30pm – 2:30pm
Week 6: 10 Oct 2026 (Sat), 1:30pm – 2:30pm
We only take up to 5 puppies per class, so do sign up quick to reserve your spot!
Class full or not able to make the dates? Sign up for our Group Class Waitlist! We will contact you when the next class dates are released.
Need more personalised attention? We offer private puppy classes @ $250 per session.

Skills covered:
- Essential Obedience (Sit, Down, Stay, Targeting)
- Recall, Attention
- Introduction to Leash and Walking (indoors)
- Socialisation and reading body language
- Matwork
- Engagement and disengagement games
- Structured tug
- Leave It, Drop It. Resource Guarding Prevention
- Heelwork foundation
- Gentle restraint
- Addressing fears and anxieties
Handouts provided:
- Potty Training Guidelines
- Body Handling Checklist
- Home-alone Training
- Dog Body Language
- Clicker training foundations & Proofing behaviour
- "It's a Brand New World" Checklist
This programme is suitable for:
- Puppies between 14 weeks – 7 months of age at the start of the course. Puppies should be certified healthy by your Vet with the necessary preventative healthcare, e.g. minimum 2nd vaccination according to AVSAB Socialisation Guidelines (Canine Core Vaccines) and dewormed, deticked. This is mandatory for the safety of everyone attending class.
- Puppies that do not have existing moderate-severe behaviour issues (i.e. not aggressive or overly fearful).
- Puppy parents who are able to commit to class ONCE a week for all the dates in the course. Replacement sessions are possible but subject to availability.
What you will need:
Your puppy! A flat collar/harness, 1.8 – 2 m leash (no training collars or slip/choke leashes please), high-value bite-sized training treats, a favourite tug toy. A curious mind and readiness to work!
Your puppy pack includes:
A Machine-washable mat and a Treat pouch; to aid in you and your puppy’s learning.
EXCELLENT Based on 66 reviews Posted on ClaudiaTrustindex verifies that the original source of the review is Google. We had such a wonderful experience with PetCoach’s home Canine and Fitness Conditioning sessions for our pup, Willow. Webster was incredibly patient and encouraging. It was amazing to see her grow in confidence and strength while genuinely enjoying every session. We also picked up so many practical tips that we can continue using at home. Thank you for making fitness such a positive and fun experience for Willow, we highly recommend PetCoach!Posted on Chris CTrustindex verifies that the original source of the review is Google. We came to Pet Coach SG with our Dachshund who was reactive and difficult to manage. Shafik's approach has made a huge difference for our puppy so far! He's passionate about what he does and taught our whole family practical handling techniques we actually use day to day. We can see our pup improving day by day, and he's now much more manageable. Highly recommend Shafik and the team!Posted on Qwendolyn LeeTrustindex verifies that the original source of the review is Google. Before working with Shafik for our little leash-reactive gangster, we tried everything we could think of to help with his reactivity, but had little progress. From the very first session, Qiai and Shafik gave us clarity on how to understand Scooby and the skills we needed to help him. Shafik also showed us that many of the things we thought were impossible with Scooby were actually achievable - it just takes time, patience, consistency, and the right guidance. After 5 sessions, we’ve already seen a difference. Scooby is now able to disengage from his triggers much more quickly and can look at other dogs without immediately lunging or barking (at a distance for now, but we’re confident that will continue to improve with time). There were times when Scooby seemed to become more reactive (progress is never linear), and we felt discouraged. But whenever that happened, Shafik was always there to offer additional advice and practical tips, even between sessions. When we applied the suggestions, Scooby got back on track and continued making progress. Having that level of support and reassurance throughout the journey has been invaluable. Beyond his knowledge and training skills, Shafik has been incredibly patient with all our questions, is always punctual, and provides detailed, practical notes after every session so we know exactly what to continue working on at home. He even goes the extra mile by coordinating with other dog owners so their dogs can act as training decoys for Scoobs, something we especially appreciate since we’re total social recluses. Most importantly, Scooby absolutely loves training with Shafik. Sometimes we think that he likes Shafik more than us 🤣 Engaging Shafik has been one of the best decisions we’ve made for Scooby. We’re so grateful for all the support and wouldn’t hesitate to recommend them to anyone looking for a knowledgeable, dedicated, and genuinely caring trainer!Posted on Wee Meng SimTrustindex verifies that the original source of the review is Google. We are current engaging trainer Shafik to help us train our Pom. He is very responsible and responsive. Always on time and ready to start the training. Our Pom is getting much love and training on basics command. He is attentive to our issues with our Pom and offers great ideas on solving them. Overall experiences with him is great. Totally will recommend his services to people who want to train their pet.Posted on Kathy WongTrustindex verifies that the original source of the review is Google. We had one on one sessions with Qiai to help us with Nori’s reactivity issue. He would lunge, growl or bark at almost every dog he met on walks. Imagine our stress! Qiai was patient and professional in guiding us through each session, with step by step follow up notes and suggestions on what we could work on in between the sessions. She equipped us with knowledge and techniques to help with his anxiety and reactivity towards other dogs when out on walks. Demonstrated how it’s done, what to look out for, including the small details. It was reassuring and encouraging to have her alongside us working through the reactivity issues - gave us and nori the confidence to go for walks, even in crowded evening hour. We are so glad and thankful that the once dreaded walks are now beginning to feel more normal and enjoyable. Thank you Qiai! Highly recommend.Posted on Damien O'GradyTrustindex verifies that the original source of the review is Google. I did 3 sessions with Qiai to work on Kobe's reactivity and impulse control. Over the course of the sessions, Kobe has improved significantly. Qiai’s instructions were clear and practical, and the methods she used were effective and easy to follow. Overall, a very positive experience and I’m really glad we worked with her. I would highly recommend to other dog owners.Posted on Yuanyu HuangTrustindex verifies that the original source of the review is Google. The teacher is very professional and willing to shares. I joined the fitness class with my dog! I learned a lot and it’s really helpful. And have to highly recommend puppies class, it’s really helpful for new paw parents using the right methods to bounding with the puppies. My dog improves so much after we are using the right methods. Can’t appreciate more of each classes. Qiai is a very professional and patient teacher to all the puppies. We learned so much from her.Posted on Daphne HoTrustindex verifies that the original source of the review is Google. I did five sessions with Qiai to work on my golden retriever’s reactivity and impulse control. Over the course of the sessions, Katie has improved significantly. She now walks much better, is able to recover quickly even in more stimulating situations (like meeting people she likes), and can notice other dogs and move away calmly without reacting. Qiai’s instructions were clear and practical, and the methods she used were effective and easy to follow. I also really appreciated the support in between sessions, which made a big difference in staying consistent. Overall, a very positive experience and I’m really glad we worked with her.Posted on Reuben FroudeTrustindex verifies that the original source of the review is Google. Before we approached Qi Ai, we couldn’t leave our pup alone at all without a full blown panic attack. We quickly saw progress following her plans, and before long he has become comfortable on his own for many hours. We are amazed with his progress!Posted on SY ChanTrustindex verifies that the original source of the review is Google. Petcoach has been such an important part of our dog’s journey over the past 1.5 years. We started with the Ruff Rovers program, and it has been incredible to see Rafa’s confidence grow with each outing. We are so grateful to Qiai and Webster for their patience and expertise in helping Rafa learn to engage with the outdoors and feel more at ease in the world around him — since he can be quite a nervous handful especially when he sees other dogs. These days, whenever Rafa sees Qiai’s van, he knows he’s in for a great time and happily greets her. Seeing him so excited and confident brings us indescribable joy. In addition to Ruff Rovers, Rafa has also been attending ATC for the past four months. We really appreciate their thoughtfully curated program, which includes fitness, cooperative care, calmness exercises — and most importantly, NAP TIME! Starting fitness training at a young age is important to us, and we’ve enjoyed learning exercises that help build Rafa’s strength and confidence. We truly value the care and attention given to each dog, and we feel completely at ease knowing the Petcoach team is always looking out for Rafa. Highly recommend!
PRIVATE PUPPY TRAINING
Private Training Rates @ Your Home
$250 for each in-home consult (45 mins – 1 hr)
Puppy Holistic Development Package: 5 Sessions for $1,075 (inclusive of the 1st consult)*
*Every puppy and family is wonderfully unique, so the number of training sessions needed will vary based on your specific needs. We’ll assess your puppy’s progress and recommend the ideal number of sessions, which may exceed the 5-session package if necessary. Our goal is to provide the right support for you and your puppy’s success.
The skills you and your puppy will learn in this programme are valuable for a lifetime.
Consistent practice is the key to mastering these skills and ensuring they become second nature to both of you. So, keep practicing, and you’ll see the positive impact it has on your puppy’s behaviour and your bond with them!
Completed the PhD programme and looking for more? Check out our Canine Fitness Training Programme to enhance your dog’s strength, flexibility, mobility, and body awareness.